For example if Greg’s Brewery and Tyler’s Brewery brewed at beer at Greg’s Brewery - Greg’s would be the primary, and Tyler the secondary.If their beer was brewed at multiple breweries, it would be listed separately on Untappd. The primary owner of the beer is where the beer was brewed.We know there may be some confusion on what or who counts as a collaboration or a collaborator, so the guidelines below should help clarify things: “It’s definitely something that we will be looking at and we always thought it would be great for breweries to access better information about who is drinking their beer,” he said.Ĭurrently, brewery owners can claim their pages for free and access high-level data such as recent check-ins, top-ranked beers and product ratings.A collaboration on Untappd is when two or more breweries come together to brew a beer at one or many locations. “Together with Untappd, we have created a powerful combination that will provide millions of consumers and businesses around the world with an unprecedented experience when it comes to sharing, socializing, and learning about all things beer.”Īvola said the company would look for additional ways to monetize the platform, adding that the company will also begin looking into ways it could provide valuable analytical data to breweries. “Our focus has always been on leveraging our science and machine learning to build amazing tools for consumers, breweries, retailers, and bars,” Kurt Taylor, the founder and CEO of Next Glass said in a statement. Launched in 2014, Next Glass allows users to scan bottles of wine and beer to see if they match a preferred drinking profile. “With the resources provided by Next Glass, we will be able to transition into full time roles within Untappd as well as hire on more staff to speed up our feature development and make the platform even better for the community,” the founders wrote in a blog post. With the merger, Untappd will become a subsidiary of Next Glass and both founders will begin working full-time on improving functionality, Avola told Brewbound A part-time gig for both Mather and Avola, Untappd monetized the venture through geo-targeted promotions, like beer festival advertisments, and “badges” - achievements that users could unlock as they used the app.
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